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Have you ever tried to go to a website and this happens? You’re happily surfing along, until you hit a wall: a 404 error page.
404 pages pop up for a few reasons, and unfortunately they’re usually unavoidable. Sometimes people type in the wrong URL, or maybe your server goes down for a bit. The bummer is, a lot of the time if someone comes to a page like this, they will never come back to your website.
Luckily, you can now turn these accidents into an opportunity to grow your email list and reinforce a good relationship with your visitors by using our new 404 opt-in page. Here are 3 reasons why this 404 page design is likely to be more effective than the one you’re using now.