Welcome to the Marketing Show Podcast.

“Mobile” is set to become one of the biggest marketing buzzwords of the year – and with good reason.

Depending on where you get your data, as many as a third to a half of all emails are now opened and read on mobile devices like smartphones and tablet computers. Clearly, this is a growing trend all email marketers need to consider.

Ignore mobile at your peril.

In the shortest episode of our podcast so far, Clay and Andy lay down some super-simple tips you can apply right now to make sure your emails are still performing effectively when viewed on mobile devices.

Subscription and Download Options:

• If you want to download this episode, you can sync with the iTunes store
• Listen in Stitcher (best for Android users)
• Or right-click here for a direct download

Got a question?

Leave us a voicemail at (707) 969-7469 with your questions about building a loyal and excited audience, or just click the button below to connect:

If your question is selected, Clay and Andy will play it and hook you up with answers on a future episode of the Marketing Show Podcast.

Share the love

And if you found this podcast valuable, we’d be completely humbled and honored if you’d do two things:

1. Leave a rating and review in iTunes, and…
2. Tell a friend who could benefit from tuning in.

Thanks!

 

Transcript:

Clay: WITNESS labs reports that the Apple iphone accounts for 24% of email opens that the Android device accounts for 7% of email opens, and that the ipad accounts for 11% totaling over one-third of email opens coming from mobile devices.

Hi, my name is Clay Collins.

I’m joined with our head coach, Andy Fossett, and today, we want to talk about optimizing your emails for mobile devices.

So Andy, what is the number one thing that people can do to ensure that their emails are mobile compatible?

Andy: Well, the number one thing is to remember that people are looking at this on a small screen and probably while they’re doing other stuff, so if your call-to-action is a link, if the thing you want them to do from the email is a link, you just want to put that link top, front, and center up high enough that is above the fold that as soon as they open your email, they can see that link, they know what to do, they click on it, and they go where you want them to go.

Clay: Exactly. Above the fold takes on a whole different meaning when we’re talking about a very small screen. I would say my second tip is to ensure that the subject line is compelling even when it’s shortened on a mobile screen.

So it’s very easy to do. I know everyone is talking about creating mobile apps and mobile websites. Those things are relatively difficult to do compared to what needs to be done to optimize an email from mobile device.

Here’s what you need to do:

Prepare your email. Hit send. Have it sent to your iphone, for example, and make sure that the message that you need to send in the subject line is fully communicated with the amount of screen real estate available.

The entire subject line doesn’t need to fit, but enough of the subject line needs to be readable for folks to get the gist of what you’re saying.

Then go ahead, click on the email, open it up, and ensure that the action item you want folks to take, right, if you are sending people to a webpage, make sure that the call-to-action in the link to that webpage is visible when that email is opened on your iphone, or your ipad, or whatever you’re using.

Use the smallest screen that you have access to. So for most people, this could be an iphone or an Android phone.

Well, do you have to say about this Andy? I really can’t think of anything. This is pretty much the gist of it.

Andy: Yeah, I mean there’s not a lot much more. I mean you could just say, you know, definitely check it like you said.

Definitely send it to yourself and check on the smallest device you have, and when you do, you know, make sure that you see the link.

Make sure that if you do have any images at all on your email that they’re not loading slowly, you know.

Just check that there’s more left to load quickly, and then, you know, click your link and make sure that the landing page looks good on mobile too.

Clay: Absolutely, absolutely.

All right. Well, my name is Clay Collins.

I’m joined by Andy Fossett.

Thank you so much for listening to The Marketing Show podcast, and the next time you send out an email, if you’re list is like most people’s, about 30% of folks are opening that on a mobile device.

Just go ahead and send it to your mobile device beforehand and make sure everything checks out beforehand.

Thank you so much for listening.

Welcome to the Marketing Show Podcast.

“Download My FREE Ebook!”

Yawn…

It used to be that creating a valuable piece of free content was enough to attract tons of email subscribers. Almost regardless of niche, people just loved collecting free info and were willing to give up their email addresses in exchange for ebooks, videos, and email courses.

But those days are coming to an end, and you may have noticed that your “Free Ebook” doesn’t draw them in quite like it used to.

It’s not your fault.

The market is getting more sophisticated, and people are more hesitant than ever about email subscriptions. If you want to grow your list, you need to up your game.

In this new podcast, Clay and Andy discuss the kind of opt-in bribe your visitors really want.

Subscription and Download Options:

• If you want to download this episode, you can sync with the iTunes store
• Or right-click here for a direct download

Got a question?

Leave us a voicemail at (707) 969-7469 with your questions about building a loyal and excited audience, or just click the button below to connect:

If your question is selected, Clay and Andy will play it and hook you up with answers on a future episode of the Marketing Show Podcast.

Share the love

And if you found this podcast valuable, we’d be completely humbled and honored if you’d do two things:

1. Leave a rating and review in iTunes, and…
2. Tell a friend who could benefit from tuning in.

Thanks!

[Read more...]

Welcome to the Marketing Show Podcast.

Email List: “check!”

Product: “check!”

Congratulations! You’ve got yourself a sales funnel…

But what happens after the purchase? Do you have an upsell? A back end product? And if you do, what happens after that? And after that? Just how deep does the funnel go?

In a perfect world, your funnel would never end, and interested, loyal clients would never run out of ways to continually deepen their relationship with your business (which means continual revenue).

In this podcast, Clay and Andy discuss the never-ending sales funnel – how it works and why you want one.

Subscription and Download Options:

• If you want to download this episode, you can sync with the iTunes store
• Or right-click here for a direct download

Got a question?

Leave us a voicemail at (707) 969-7469 with your questions about building a loyal and excited audience, or just click the button below to connect:

If your question is selected, Clay and Andy will play it and hook you up with answers on a future episode of the Marketing Show Podcast.

Share the love

And if you found this podcast valuable, we’d be completely humbled and honored if you’d do two things:

1. Leave a rating and review in iTunes, and…
2. Tell a friend who could benefit from tuning in.

Thanks!

[Read more...]

Welcome to the Marketing Show Podcast.

If you follow Marketing Show, it goes without saying that you collect email addresses on your website… right?

Everyone knows that building an email list is a must, but there’s still some confusion and controversy over what other information you should collect from visitors when they subscribe. Should you ask for a name as well?

As far as we’re concerned the answer is simple: Nope!

Having looked at the pros and cons in a variety of businesses, Clay and Andy are firmly in the “don’t collect names” camp (and still manage to maintain great relationships with their clients).

Plug in those headphones and listen to our best five reasons for skipping the “name” field on opt-in forms.

Subscription and Download Options:

• If you want to download this episode, you can sync with the iTunes store
• Or right-click here for a direct download

Got a question?

Leave us a voicemail at (707) 969-7469 with your questions about building a loyal and excited audience, or just click the button below to connect:

If your question is selected, Clay and Andy will play it and hook you up with answers on a future episode of the Marketing Show Podcast.

Share the love

And if you found this podcast valuable, we’d be completely humbled and honored if you’d do two things:

1. Leave a rating and review in iTunes, and…
2. Tell a friend who could benefit from tuning in.

Thanks!

[Read more...]

Welcome to the Marketing Show Podcast.

As a business owner, you’re going to be faced with a lot of questions about your product or service from potential clients.

Though everyone will ask a different variation – with details that pertain to their own unique situations – the fundamental question almost always boils down to just one thing they really need to know.

On this new podcast episode, Clay and Andy cover the “Is this right for me?” question.

Listen up for our best tips on why and how to answer this important question as often and effectively as possible.

Subscription and Download Options:

• If you want to download this episode, you can sync with the iTunes store
• Or right-click here for a direct download

Got a question?

Leave us a voicemail at (707) 969-7469 with your questions about building a loyal and excited audience.

If your question is selected, Clay and Andy will play it and hook you up with answers on a future episode of the Marketing Show Podcast.

Share the love

And if you found this podcast valuable, we’d be completely humbled and honored if you’d do two things:

1. Leave a rating and review in iTunes, and…
2. Tell a friend who could benefit from tuning in.

Thanks!

[Read more...]

Welcome to the Marketing Show Podcast.

All business have to face challenges if they’re going to survive.

The most successful business owners step up and find a way to hustle past paradoxical problems.

On this new podcast episode, Clay and Andy talk about what it really takes to solve “impossible” business or marketing problems.

Subscription and Download Options:

• If you want to download this episode, you can sync with the iTunes store
• Or right-click here for a direct download

Got a question?

Leave us a voicemail at (707) 969-7469 with your questions about building a loyal and excited audience.

If your question is selected, Clay and Andy will play it and hook you up with answers on a future episode of the Marketing Show Podcast.

Share the love

And if you found this podcast valuable, we’d be completely humbled and honored if you’d do two things:

1. Leave a rating and review in iTunes, and…
2. Tell a friend who could benefit from tuning in.

Thanks!

[Read more...]