[Audio] Introducing the ONLY Marketing Podcast Featuring *Daily* Data-Driven Case Studies

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Click play above to listen to today’s interview and find out…

  • Thumbnail 3 (1)The First Five Podcast Guests: Find out who Tim is interviewing in the first five episodes of ConversionCast when it officially releases tomorrow.

  • The Scariest, and Most Successful Thing to Test: Find out why one of Tim’s guests just had massive success testing “the scariest thing you can test.”

  • How to Use Everything You’re About to Hear in ConversionCast: Data only takes you so far. Find out how to use the results you’ll hear in our podcast.

Again, ConversionCast officially launches tomorrow with the first five episodes.

But that’s only the beginning. We have plenty of surprises coming for you this week and next to kick off this launch.

Click here to get on the list so you don’t miss a thing.

The Story Behind LeadLinks: How to Use this New Lead-Gen Tool in Your Business

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In Today’s Interview…

LeadPages Co-founder, Clay Collins and Tim Page will show you:

  • The inspiration behind our latest lead-gen tool: LeadLinks.
  • 3 scenarios where you would want to use LeadLinks in your business, instead of a regular landing page or LeadBox.
  • The “affiliate effect:” How to use LeadLinks when affiliates mail on your behalf.
  • Why LeadPages was built on the back of two-step opt-in processes, and why LeadLinks is the first “zero-step opt-in.”

Examples of Two-Step Opt-ins

Do You Have Other Ideas for How to Use LeadLinks?

As Clay said in this interview, you’ll likely come up with more innovative ways to use LeadLinks for lead generation.

If you have any ideas on how to use LeadLinks, feel free to drop them into the comments below. Also, let us know if you have any questions on how to start using LeadLinks to build your list.

For more details on how to create your first LeadLink, see our tutorial video.

Interview: How To Build Your List With Podcasts

Audience Building Strategies for Content Businesses

Welcome to the Marketing Show Podcast.

Listen as Clay interviews Jason VanOrden and Jeremy Frandsen (the fathers of modern podcasting) on how to build your list with podcasts.

Jason and Jeremy talk about their exodus from what they call the cubical wasteland, and share their journey of building Internet Business Mastery, one of the most successful internet marketing podcast of all time.

In this episode you will learn:

– The formula for finding your SMP (Single Motivated Purpose)
– The minimum amount of equipment and resources you need to start podcasting
– How to have instant credibility right out of the box
– How to move people off your podcast and on to your email list
– How to use your podcast content to presell
– How to determine your target market, and who your audience should be

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5 Important Marketing Trends for 2013

Audience Building Strategies for Content BusinessesWelcome to the Marketing Show Podcast.

If there’s any one thing you can count on, it’s change – especially online.

Though we never recommend chasing after trends for their own sake, keeping up with what’s working and what’s not is essential for your business.

As some of the “classic” tactics begin to lose their effectiveness (for example, free ebooks), new ideas emerge to replace them (many of which we’ve discussed on previous podcast episodes).

Listen up as Clay and Andy discuss five important marketing trends you need to be aware of to remain competitive in 2013.

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How To Ensure You’re Email Marketing Is Effective On iOS And Mobile Devices (i.e. Why You Should Send “Mobile Responsive” Emails To Your List)

Audience Building Strategies for Content BusinessesWelcome to the Marketing Show Podcast.

“Mobile” is set to become one of the biggest marketing buzzwords of the year – and with good reason.

Depending on where you get your data, as many as a third to a half of all emails are now opened and read on mobile devices like smartphones and tablet computers. Clearly, this is a growing trend all email marketers need to consider.

Ignore mobile at your peril.

In the shortest episode of our podcast so far, Clay and Andy lay down some super-simple tips you can apply right now to make sure your emails are still performing effectively when viewed on mobile devices.

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Opt-In Bribes People Actually Want (the days of the “FREE Ebook” are numbered)

Audience Building Strategies for Content BusinessesWelcome to the Marketing Show Podcast.

“Download My FREE Ebook!”

Yawn…

It used to be that creating a valuable piece of free content was enough to attract tons of email subscribers. Almost regardless of niche, people just loved collecting free info and were willing to give up their email addresses in exchange for ebooks, videos, and email courses.

But those days are coming to an end, and you may have noticed that your “Free Ebook” doesn’t draw them in quite like it used to.

It’s not your fault.

The market is getting more sophisticated, and people are more hesitant than ever about email subscriptions. If you want to grow your list, you need to up your game.

In this new podcast, Clay and Andy discuss the kind of opt-in bribe your visitors really want.

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