- Click here to snag LeadPages™ and implement this template (within minutes) on your website.
- Click here to download the “order form squeeze page.” (If you have LeadPages™, then it’s super easy to customize this page in seconds with no technical knowledge or skills. Click here to check out our landing page software.)
Ladies and gentlemen, that is me, your host, Clay Collins, achieving my lifelong dream of seeing in person the Oscar Mayer Wienermobile.
Hello everyone. My name is Clay Collins, and in this episode of The Marketing Show, I’m going to show you why and when you should disguise your squeeze page as an order form. I’m also going to give you the order form squeeze page template for free for you to cut, paste and use in your business. I’m also going to show you our favorite squeeze page that’s disguised as an order form, and I’m going to show you the psychology behind why the order form squeeze page template that we’re giving away today to you, I’m going to show you why this works, and we’re going to delve into the deep psychology behind why it works. That’s what you have to look forward to in this episode of The Marketing Show.
So this is the sales page for one of the highest value things that we’ve given away here at LeadBrite. That’s our software company. And as you can see, this looks like a normal sales page, but when you click on free instant access, it takes you to an order form. Now what a lot of people don’t know is that this is not connected to our cart in any way. This order form is, in fact, a squeeze page. So initially, I just want to show you this order form so you have a sense of what we’re talking about. But now that you’ve seen this, I want to show you why the order form is, in many cases, the best squeeze page you can possibly have for your business. So the first reason why the order form can be the best squeeze page for your business is that it reinforces the value of what you’re giving away. Let me show you this order form again. It looks like a normal order form, and it shows that the Welcome Gate plug-in is $7, but because we pre-populate this with a coupon code, it says zero. Actually, if you got rid of this, it will still say zero. This entire page is actually not an order form in any way she performs. It just looks like an order form. It’s not tied to our cart. These variables aren’t linked to our database. The only thing that we are getting from this is the first name, the last name, and the email. So this is actually a squeeze page with a bunch of extra fields, and it’s designed to lead people through the ordering process which implies value. Again, it’s very clear that this is something we could charge for in part because we’re displaying this on a page that is traditionally used to collect money.
The second reason why the order form is such a great squeeze page is that it gets rid of the tired tickers. A lot of times, people download something, and they don’t use it, and I’ll actually tell you, on this page, we got a lot of people complaining that they had to fill out all this information for a free plug-in. And here’s the deal. People who complain about having to fill out all these forms for a free product will never buy from you. They’re just looking to get something from you for free, and frankly, I don’t want most of those people on my mailing list. So this separates sort of the real leads for our business from people who are just looking to get something for free and just put something on their hard drive and forget about it.
The third reason why the order form is an amazing squeeze page is that it trains people to fill out your order form. So when someone fills this out, it gets them in the habit. It gets them familiar with your order forms. So if someone who fills this out for a free product is
much more likely to fill out an order form for a paid process because they’re familiar with that process. One of the reasons why people buy from Amazon is that they’re used to ordering from Amazon. They’re familiar with the process of ordering from Amazon. And so when you train people and get them in the habit of filling out your order forms, they’re much more likely to repeat that habit in the future. It’s something that they’re comfortable with. And if they fill this out, and had a great experience with you and with your free product, then the likelihood that they’ll buy from you again, filling out the same order form that looks the same, right? They’re much more likely to do that in the future.
All of this brings me to my fourth point. The order form is a great page to use as a squeeze page for giving away pre-launched content. When you’re doing a launch, it’s usually a good idea to use this kind of form to give away something for free. And it’s great to use during the launch because that launch usually ends with you selling something, and so you want to use an order form for the thing you’re giving away for free. You want to use an order form that looks very similar to the order form for the products you’re eventually going to sell at the end of that launch.
So again, you’re training people to use the thing, your demonstrating value, which is more likely to create a sense of reciprocity and the people going through your launch? So again, short term, let’s say you released something 2 weeks before you launched, and you’re using an order form during your launch that looks much like the free order form that’s actually the squeeze page that you used to give away your free product or free report or free whatever during your launch.
So anyway, without further ado, here is the order form that we’re giving to you. This is all CSS3 HTML 5. Amazing, amazing code. You can download this and put this on your hard drive immediately and you can put it on your website. After only a few changes, you just need to swap out your logo with your logo. You need to replace yes, I want the product with yes, I want the, and then whatever the name of the thing is that you’re using. You can put in some kind of terms of service here for what you’re giving away. There’s lots of free terms of service arrangements that you can get on the internet. You need to again replace the language to speak to what you’re giving away and you can alter the price. So we price Welcome Gate at $7 even though we believe it’s worth much more than that. But you can pre- populate this coupon code here with whatever the coupon code is of what you’re giving away, and then it zeros out, and then just hook this up to your AWeber account or your iContact account or your MailChimp account or your SalesForce account or whatever you’re using, and add it to your website. So again, this is something that you can download and put on your hard drive immediately to use in your business.
Now for those of you who have LeadPages, you can easily customize this form in this template for your purposes. Just log in at my.leadpages.net, and just go to templates, and go to order page. By the time you see it, it’ll probably be called order form squeeze page, but I’m going to click on use this template, and all I have to do is click on this logo, and I’m going to click on the LeadPlayer logo, so it’s the LeadPlayer logo, and I’m going to
customize this for Welcome Gate so I can say Yes, I want Welcome Gate, and you know, obviously, you can change everything here. You can replace all these fields with your fields. You might want to auto populate this with a coupon code. So I’m going to put, you know, so that it appears that a coupon code is here. Maybe I’ll set the price to be $47, but then, the coupon code is $47, and instead of submit order, maybe I’ll make this say instant access.
Finally, I want to hook this up to my Infusionsoft or my AWeber account. I can also change the colors. I can have SEO title tags. I can enter in my analytics code from Google Analytics or any other analytics package. I can change the color scheme on the page and the fonts used, but I’m going to go to opt-in form integration, and I’m going to go to AWeber, and I’m going to choose this list, and I’m going to integrate it with AWeber, and finally, I’m going to click on save to my pages. I’m going to call this Welcome Gate Squeeze Page Order Form. I’m going to click on save, and right now, it’s generating this page, and I can download this page, and put it on my own servers. I can use LeadPages to host this or I can use WordPress to publish this on my own site, and there’s a WordPress plug-in that connects WordPress to this page, but I’m just going to paste it right here, and as you can see, it loads so quickly. This page is live. And let’s look at the code for this page. As you can see it’s HTML5. It’s super clean, standards compliant code written from the ground up to be incredibly fast, and this page is actually hosted on Google’s servers. So they’re the fastest servers you can imagine possibly using.
So anyway, go ahead and download this template. If you have LeadPages, you can start using this immediately within LeadPages, and if you don’t have LeadPages, you can just go to LeadPages.net to pick up this product and use this template. If you want to do some coding yourself, and put it on your own servers yourself, and hook it up to your auto responder yourself, you’re welcome to do that with the template available for free right below this video.
Anyway, my name is Clay Collins. Thank you so much for watching The Marketing Show, and I’ll talk to you next time. Goodbye.
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