Split Test: How Two Copy Changes Created a 150%+ Boost in Landing Page Conversions

How much impact can a new headline and subheadline really have on conversions?

In the case we’ll look at today — provided by LeadPages customer and professional business mentor Clint Salter — the answer is quite a lot.

Clint ran the test below to determine which combination of headline and subheadline would perform better on his free ebook download page.

After a few simple copy changes, the difference between the two pages was a remarkable 152% increase in conversions. Running the numbers, these changes improved Clint’s conversions with a near 100% statistical certainty.

Some more information about the test before we get into it: Most of the traffic to this page came from Facebook ads and Clint’s occasional email newsletter.

Let’s check out the two pages below, dig into the stats and read into Clint’s insights in the Q&A.

Base/Original - “Free Download Reveals” Headline + “How to Attract Clients in 10 Days” Subheadline: Clint uses the Social Proof Giveaway Page template to introduce his ebook with the base headline + subheadline copy.

Base/Original – “Free Download Reveals” Headline + “How to Attract Clients in 10 Days” Subheadline: Clint uses the Social Proof Giveaway Page template to introduce his ebook with the base headline + subheadline copy.

+152% Alternative - “Get Results Today!” Headline + “10 Proven Strategies to Bring You New Clients Today” Subheadline: With the same Social Proof Giveaway Page template Clint only alters the headline and subheadline.

+152% Alternative – “Get Results Today!” Headline + “10 Proven Strategies to Bring You New Clients Today” Subheadline: With the same Social Proof Giveaway Page template Clint only alters the headline and subheadline.

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The Rise of Product Hunt: 5 Growth Hacks from Silicon Valley’s New Favorite Website

Five days over Thanksgiving weekend.

That’s all it took to launch Product Hunt, the website that’s rapidly becoming the go-to water cooler and discovery tool for product enthusiasts, startup founders, and even venture capitalists.

The premise is simple: every day Product Hunt lists the best new products. Visitors can then upvote them and/or leave comments. The more votes a product has, the higher it rises in the list of products for that particular day.

So how has a site with such a simple premise, that was built in a matter of days, brought in such stellar results? Over the last few months, the site has attracted:

  • Over 31,000 email subscribers (with an open rate of 43% and click-through rate of 13%)*
  • 150,000 monthly unique visitors (and counting)*
  • Press coverage from TechCrunch (twice), Forbes, and Business Insider
  • A spot in startup investment program Y Combinator’s latest batch

*Numbers courtesy of Forbes

Along with being the right website at the right time, Product Hunt has taken five specific actions that impacted their growth in major ways.

In this post, I’m going to break each technique down for you and show how you can apply each one so you can grow your business faster.

Product_Hunt_Thumbnail_540x304 Read More

How Hubspot Turned Twitter Into A Conversion Machine (And Got 55% More Leads In The Process)

On this episode of the official LeadPages podcast, ConversionCast, Ellie Mirman, Inbound Marketing Funnel Manager at Hubspot, is going to show you:

  • How to take advantage of Twitter to massively increase leads
  • Why Twitter is a smart investment of your time
  • The #1 key to generate leads in digital marketing

Listen Below to Discover How HubSpot Increased Leads by 55% Through Twitter

Click here to get the complete walkthrough of this strategy + the episode transcript.

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The Dark Side of Landing Pages: 4 Dastardly Landing Page Techniques (And How To Beat Them)

NOTE: There are only a few hours left to enter to win a 2-year LeadPages Enterprise membership. Go here to enter now.

Luke: … Is the dark side stronger?
Yoda: No, no, no. Quicker, easier, more seductive.

Leave it to Yoda to talk about internet marketing. No, really. He was.

White hat (abiding by the rules) vs. black hat (breaking the rules) marketers in the online realm are a classic example of a Jedi vs. Sith relationship. The good guys who go by the book, and the bad guys that succumb to dastardly techniques.

The same thing applies to landing page marketing. It’s quicker, easier and more seductive to give in and implement black hat techniques to get results. They’re there because they cheat the system to jump ahead and make their pages more successful.

But I know you’re better than that.

That’s why I want to arm you with knowledge. I want to show you four examples of some big-time dastardly techniques people are using and how YOU can employ ethical alternatives that’ll beat them.

1) Unrealistic Claims

You’ve heard it before.

Lose 58 Pounds in 2 Weeks With This Weird Trick.”

Make $6,290 Per Week Working From Home.”

100% Juice.”

You roll your eyes, as well you should. These are obviously outrageous claims. Imagine losing a 3rd grader’s worth of weight in two weeks. Ridiculous.

But these aren’t made up. I found these on various web pages and banner ads around the web.

Here’s another strange thing: they have a better success rate than you’d think. Of the 52% of US citizens that clicked on spam messaging, 12% actually tried to buy whatever the spam was sellingRead More

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The 8.337 Million People Who Can Help You Write a Better Sales Letter

I want to introduce you to the 8.337 million people who can help you write a better sales letter.

They won’t tell you how to write a better headline, create the perfect call to action, or craft a compelling offer. Instead, they’ll help you master an often-overlooked, yet equally critical fourth element that can make a dramatic impact on conversions. . .

The fact that it’s a letter.

HONY-post-definition

Shortly after my birthday a few weeks ago, I sat down to write thank you letters to the family members who sent me gifts.

I write thank you letters because:

  1. They’re nice.
  2. I’m 26 years old, I haven’t lived with my parents for eight years, but I still know my mom will yell at me if I don’t.

Do you know what I had to do first before I could start writing?

Figure out whom I was writing to — because I wasn’t about to write to Grandma using the same tone and (colorful) language I use when writing to my sister.

Just like writing a thank you letter, writing a sales letter should start the exact same way — figure out whom you’re writing to.  Read More