How much impact can a new headline and subheadline really have on conversions?
Clint ran the test below to determine which combination of headline and subheadline would perform better on his free ebook download page.
After a few simple copy changes, the difference between the two pages was a remarkable 152% increase in conversions. Running the numbers, these changes improved Clint’s conversions with a near 100% statistical certainty.
Some more information about the test before we get into it: Most of the traffic to this page came from Facebook ads and Clint’s occasional email newsletter.
Let’s check out the two pages below, dig into the stats and read into Clint’s insights in the Q&A.