By Tom Q. Johnson, Split Test Analyst
If you’ve ever had to design a page within a client’s strict guidelines, this split test is for you.
In the results below, I’ll show you how John Westley — the Director of Marketing & Events for Tom Ferry of TomFerry.com — gave his conversions a boost by keeping the same client-approved copy and simply changing the page’s design.
After mocking up a pair of new color schemes, John’s split test showed an impressive conversion improvement of over 140% above the base.
Before we get into it, take a look at the pages below to see which option — dark blue, light blue or red — won the day.
The Winner: The Default LeadPages Template Read More