How a Simple Color Change Increased Conference Call Registrations by 141%

By Tom Q. Johnson, Split Test Analyst

If you’ve ever had to design a page within a client’s strict guidelines, this split test is for you.

In the results below, I’ll show you how John Westley — the Director of Marketing & Events for Tom Ferry of TomFerry.com — gave his conversions a boost by keeping the same client-approved copy and simply changing the page’s design.

After mocking up a pair of new color schemes, John’s split test showed an impressive conversion improvement of over 140% above the base.

Before we get into it, take a look at the pages below to see which option — dark blue, light blue or red — won the day.

TomFerryO

Color Scheme Dark Blue (Experimental Control): John designed this dark blue page using the Web 3.0 Webinar Registration Page inside LeadPages.

Color Scheme Light Blue, which lightened the existing blue and used it more consistently.

+141% Color Scheme Light Blue: This winning variation featured the default LeadPages colors for this Web 3.0 Webinar Registration Page.

The red color scheme also performed extremely well, by increasing the conversion rate by 120% from a little less than 30% to a flat 60%.

+120% Color Scheme Red: Now we’re seeing red. For this variation of the Web 3.0 Webinar Registration Page, John gave the page a warmer red color.

The Winner: The Default LeadPages Template Read More

[Download] Will This “Perfect Squeeze Page” from Justin Brooke Win Our $3,000 Bet? Let’s Find Out

Click here to check out LeadPages™

- or -

Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Landing Page Roundup: Our Favorite Landing Pages & LeadBoxes of the Past Month

By Kat Von Rohr, Blog Editor for LeadPages

Every month, marketers generate over 30,000 landing pages here on the LeadPages platform.

Many of these landing pages come across our desks here at LeadPages.

Read on for a look at the most innovative landing pages and LeadBoxes we’ve seen lately…

1. Copygrad: The Copywriter’s Library

Check out the copy on this Ebook Landing Page from Pat Flynn from LeadPages customer, Will Hoekenga of Copygrad.

Check out the copy on this Ebook Landing Page from Pat Flynn from LeadPages customer, Will Hoekenga of Copygrad.

Not surprisingly, a seasoned copywriter — Will Hoekenga of Copygrad — created some of the best copy we have seen over the past month.

Here’s why this page made it into our top 10:

  • 25 Snackable Copywriting Lessons from 5 of the Greatest Books on Writing: First, I have to give copy points for using the word “snackable” to describe “easy-to-digest” copywriting lessons. Second, any copywriter will tell you that adding a number to your headline can up your conversions. For this ebook title, this “copygrad” used not one — but two numbers — to describe exactly what you’ll get in this ebook.

  • Join Our Fellow Copywriters in Arms on the CopyGrad Email List: See what he did here? You’re not just joining an email list. You’re becoming part of a community with other like-minded copywriters. This is a great example of addressing your target audience head on in your copy so you attract the right people to your list.

  • Get My Free Copy: Writing your button copy in the first person like this is an easy, proven way to increase your conversions. If you haven’t tried it yet, I recommend split testing the words “my” instead of “your” in your button copy.

If you’re giving away any sort of ebook, video or other lead magnet, I’d recommend you take a closer look at the copy on this page right here.

Read More

[Download] Use This Landing Page Template To Separate Buyers From Non-Buyers

Click here to check out LeadPages™

- or -

Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

[Webinar Hacks] Use These GoToWebinar Tricks on All Your Webinars

Webinar Email Copy Referenced in This Video: 

Subject Line: (Insert Your Name) Presents: “(Insert Your Webinar Title)”

I’m looking forward to our upcoming webinar!

Watch your inbox for an email from GoToWebinar with all of
your webinar login details.

If you don’t receive it within a couple minutes, just fill
out the form on this page: (Insert GTW Registration Link)

Remember the start time is 2/18 at 8pm Eastern (5pm Pacific).

Here are some other time zones to help you:
5pm in Los Angeles
6pm in Denver
7pm in Chicago
8pm in New York

You will be emailed the link to join the webinar an hour
before we start.

See you soon!
-(Insert Your Name)

P.S. Your worksheet should be in your inbox around now . . .
and you’ll receive the mindmap the day after our webinar.

Facebook Granulation: Our Favorite ConversionCast Episode of the Week

By Tom Q. Johnson, Analyst for LeadPages

For this edition of the ConversionCast Roundup, I’m changing things up a bit and taking a long look at my favorite episode of the week.

This week’s favorite episode features Jason Hornung of the Jason Hornung Agency.

Jason is a former insurance man who left it all to start an advertising agency in 2009. On Friday, he joined ConversionCast to share a simple method for bringing his costs per lead on Facebook down dramatically.

And this guy is serious about dramatic improvements — we’re talking $6.02 per lead in January to under a dollar in March levels on a recent project he worked on.

Read More