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As our user base grows at LeadPages™, we have the privilege of seeing more and more landing pages created every day.
And as that number of users increases, it becomes clear that more and more businesses and individuals are using landing pages to custom-tailor their marketing messaging to various traffic sources and customer types.
The interesting part? This seems to extend beyond just our user base.
“I’m noticing a trend with SaaS websites that I love and want to see more of. People are creating landing pages for new feature releases, target audiences and also different ways to describe their product. It’s a great tactic for getting incremental sign ups from curation websites like Growth Hackers, Product Hunt, HackerNews and others. It’s also good for SEO and paid acquisition.”
Hiten then provided links to several of his favorite recent landing pages he’d come across:
- Buffer’s “Buffer for Business” Page
- Intercom’s “Customer Intelligence” Page
- Help Scout’s “Online Retailers” Page
- Front’s “Collaborative SMS Inboxes” Page
- HubSpot’s “HubSpot CRM” Page
- Segment’s “Amazon Redshift” Page
- Slack’s “Integrations” Page
- Dropbox’s “Dropbox for Business” Page
- Square’s “Food and Beverage” Page
While many of these pages were not landing pages in the traditional sense (several are merely pages on the company’s website, sharing the same header and footer navigation as all other pages on the site), a few things became clear:
- In many cases, the company was using the page like a landing page.
- They were applying a lot of the landing page practices we preach here at LeadPages™.
- They were using many of the same trends in these pages that we’re already seeing in the thousands of landing pages our 25,000+ LeadPages™ users create every month, and in the flood of landing page templates independent designers are creating for our template Marketplace.
In this post, I want to introduce you to 15 of the landing page trends present in these nine pages that we’ve also noticed in the pages being created by our users and Marketplace designers.
Why? Simple — because it will show you what’s working best in landing page design right now, so you can implement these ideas in your own pages.
Let’s take a look. Read More
On this episode of ConversionCast, the official LeadPages™ podcast, Lisa MacQueen, 2014 winner of Infusionsoft’s Small Business ICON award, explains how she boosted her lifetime customer value 144% in the commercial cleaning business (Clean Corp) she owns with her husband.
This episode will show you:
- How to combine modern technology with old fashioned communication tools
- Why following up with costumers needs to be automated
- The 3 essential tools you need to achieve customer loyalty
Listen Below to Learn How to Boost Your Lifetime Customer Value by 144%
One of the most popular features inside of LeadPages is LeadBoxes. LeadBoxes are boxes like this that can be configured to appear when you click on text, an image or a button. For example on this page when I click this button in the side bar, a LeadBox appears. We recently added the ability to enable timed LeadBoxes so if we’re on a page that we’ve set a LeadBox to appear on after five seconds you’ll see the LeadBox pop up on the page after five seconds. We also added the ability to enable and exit LeadBox. So if the visitor moves to close the window, a LeadBox will come up urging them to get something of value before they go. Now I want to tell you about an update to our LeadPages connector plug in that not only increases the functionality of these pop up LeadBoxes but makes deploying them on your website easier than ever. Read More
Today, we want to specifically point out 10 of those landing pages, and show you what makes them stand out. You can easily walk away from this post with a number of ideas for your own marketing campaigns.
So let’s get started, shall we?
1. KelbyOne: Call to Action Page
What Stands Out: Scott Kelby from KelbyOne.com created a landing page that would have fit right in among the pages in our recent post about landing pages that can boost your Black Friday and holiday sales.
Not only does this page look great, it offers visitors an attractive opportunity to get access to KelbyOne’s Cyber Weekend deals five days in advance. This is a win-win for visitors and for Scott.
Pretty nifty page, right? Well, it’s the next page that really sends this marketing campaign over the top. . . Read More
Meet Bob. Bob bought this real estate landing page template in the LeadPages marketplace and has a really good idea to use it as a webinar registration page. So let’s watch Bob as he customizes this page. You can see he’s adding all kinds of different images and colors and texts. Now at this point he has done a lot of customizations to the page and is using this template in a completely different way than the authors intended.
Now let’s say Bob wants to share this configuration of his landing page with another LeadPages user Kat who can import this modified landing page template into her own LeadPages account and further customize it for her own business. To do this, Bob can use the new share LeadPages configuration feature by clicking publish and then going to the share LeadPages configuration tab and giving Kat this link. Read More