What do you think of the new LeadPages builder? Leave us a comment with your thoughts after you watch the video.
How much impact can a new headline and subheadline really have on conversions?
Clint ran the test below to determine which combination of headline and subheadline would perform better on his free ebook download page.
After a few simple copy changes, the difference between the two pages was a remarkable 152% increase in conversions. Running the numbers, these changes improved Clint’s conversions with a near 100% statistical certainty.
Some more information about the test before we get into it: Most of the traffic to this page came from Facebook ads and Clint’s occasional email newsletter.
Let’s check out the two pages below, dig into the stats and read into Clint’s insights in the Q&A.
Five days over Thanksgiving weekend.
That’s all it took to launch Product Hunt, the website that’s rapidly becoming the go-to water cooler and discovery tool for product enthusiasts, startup founders, and even venture capitalists.
The premise is simple: every day Product Hunt lists the best new products. Visitors can then upvote them and/or leave comments. The more votes a product has, the higher it rises in the list of products for that particular day.
So how has a site with such a simple premise, that was built in a matter of days, brought in such stellar results? Over the last few months, the site has attracted:
- Over 31,000 email subscribers (with an open rate of 43% and click-through rate of 13%)*
- 150,000 monthly unique visitors (and counting)*
- Press coverage from TechCrunch (twice), Forbes, and Business Insider
- A spot in startup investment program Y Combinator’s latest batch
*Numbers courtesy of Forbes
Along with being the right website at the right time, Product Hunt has taken five specific actions that impacted their growth in major ways.
In this post, I’m going to break each technique down for you and show how you can apply each one so you can grow your business faster.
- How to take advantage of Twitter to massively increase leads
- Why Twitter is a smart investment of your time
- The #1 key to generate leads in digital marketing
Listen Below to Discover How HubSpot Increased Leads by 55% Through Twitter
NOTE: There are only a few hours left to enter to win a 2-year LeadPages Enterprise membership. Go here to enter now.
Luke: … Is the dark side stronger?
Yoda: No, no, no. Quicker, easier, more seductive.
Leave it to Yoda to talk about internet marketing. No, really. He was.
White hat (abiding by the rules) vs. black hat (breaking the rules) marketers in the online realm are a classic example of a Jedi vs. Sith relationship. The good guys who go by the book, and the bad guys that succumb to dastardly techniques.
The same thing applies to landing page marketing. It’s quicker, easier and more seductive to give in and implement black hat techniques to get results. They’re there because they cheat the system to jump ahead and make their pages more successful.
But I know you’re better than that.
That’s why I want to arm you with knowledge. I want to show you four examples of some big-time dastardly techniques people are using and how YOU can employ ethical alternatives that’ll beat them.
1) Unrealistic Claims
You’ve heard it before.
“Lose 58 Pounds in 2 Weeks With This Weird Trick.”
“Make $6,290 Per Week Working From Home.”
You roll your eyes, as well you should. These are obviously outrageous claims. Imagine losing a 3rd grader’s worth of weight in two weeks. Ridiculous.
But these aren’t made up. I found these on various web pages and banner ads around the web.
Here’s another strange thing: they have a better success rate than you’d think. Of the 52% of US citizens that clicked on spam messaging, 12% actually tried to buy whatever the spam was selling. Read More
(This contest has ended. Check back soon for more contests like this.)
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