[Template Marketplace] Author Spotlight Series #1: Jeff Wenberg

Note: This is a series of spotlights on authors in our LeadPages™ Marketplace.

Process isn’t predictable.

You can talk about process all you want. But process, inherently, is different for everyone.

That’s why we wanted to give you an inside look into the minds of our prolific Marketplace authors. We wanted them to share insights, advice and inspiration from their template creation process so you can gather your own insights to create a new template for the LeadPages™ Marketplace.

Thus, the Author Spotlight was born.

This week, we sat down with Jeff Wenberg (click here to see a listing of all of his templates) — creator of the Real Estate Landing Page and the Business Landing Page (Mini Site) templates — to talk about why his templates are so uniquely versatile, his sage-like two word piece of advice to aspiring authors and three marketers he thinks need to make a template.

Enjoy this inaugural edition of the Author Spotlight!

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The 4-Step Process for Creating Blog Posts That Actually Build Your Business

Let’s be honest. If you’re the marketing engine behind your business, then your time is more than valuable. In fact, your time has an actual dollar amount attached to it.

It doesn’t matter whether you run a one-person business or you’re the Marketing Director of a major corporation. If you’re in charge, you need to spend your time on tasks that bring in revenue — like designing promotional campaigns or running key split tests.

Any time you spend on other activities can cost you. That includes the hours you might spend creating sensational content for your blog.

Of course, blogging can be just as important as all these day-to-day marketing tasks. Sharing phenomenal content with your audience can produce scalable results that go far beyond your standard promotion.

Since your time is so valuable on an hour-to-hour basis, let’s make blogging even more worthy of your time.

That’s what I want to talk to you about today. I want to show you how to get the most ROI out of every blog post you publish, so you can continue to grow your list and boost your sales with your blog in 2015 and beyond.

NOTE: It is highly recommended that you download our 4-Step Blogging Checklist so you can easily use all these ideas in all blog posts you write from now on. Click here to download.

Step #1: Give Blog Readers More Chances to Join Your Email List

It goes without saying, if you’re blogging for your business than you should be growing your email list at the same time.

It doesn’t matter whether you’re just starting out with a 1-person business or you’re quickly growing a billion-dollar startup.

You should always, always, always grow the size of your audience. That’s how you turn casual blog readers into leads and potential customers.

As you’re setting up your blog, the easiest way to do that is to give your readers as many chances to join your email list as possible.

For example, on the LeadPages™ blog, we give blog readers five different opportunities to opt-in for our list with LeadBoxes®. That includes four opt-in opportunities in our sidebars and a timed pop-up LeadBox™.

In the LeadPages™ blog sidebar, we give blog readers four separate opportunities to join our email list. You can see three of these opt-in opportunities above.

By using a two-step opt-in process for each of these LeadBoxes®, we can easily give readers multiple chances to join our list — without embedding a bunch of intrusive, easily ignored opt-in forms all over the blog.

Here are just a few of the ways you can ask blog readers to join your list. . . Read More

How Chris Luck Got 68% of Cold Traffic to Opt-in for His Email List

On this episode of ConversionCast, the official LeadPages™ podcast, marketing expert Chris Luck of LuckLeague.com explains how he achieved a 68% opt-in rate from cold traffic.

This episode will show you:

  • What you are missing on your Sales page
  • How to create a hassle-free opt in that converts
  • Why you should consider removing your CTA button

Listen Below to Learn How Chris Luck Got 68% of Cold Traffic to Opt-in for His Email List

NOTE: Chris Luck’s strategy for increasing opt-ins from cold traffic is available for download. Click here to get it.


[Marketplace Roundup] Top 10 “Editor’s Choice” Templates of the Week (December 8-12)

This is an exciting time at LeadPages™.

Our Marketplace — a place where landing page templates are created and sold — has been up and running for a while now, and the response we’ve had from it has been overwhelmingly successful. Templates are being submitted round the clock, and they’re selling just as quickly.

We’re moving at breakneck speed, but we wanted to slow down and show you some of the top templates we’ve had recently in the Marketplace. We’ll be doing this weekly as a way to give a bit more in-depth analysis on some of these templates.

With that said, enjoy these 10 excellent templates from the LeadPages Marketplace!

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The Top 10 Conversion Rate Optimization Tips We Learned from Interviewing 60+ Experts in 2014

Two choices.

That’s what usually comes to mind when you’re trying to increase your online revenue.

You can either:

1. Increase your traffic.


2. Increase your conversion rate.

Both options can have a major impact on your bottom line. And while we invest in both strategies here at LeadPages™, we almost always start with option B — increasing conversion rates.

Why? Because it’s easier.

We’re so obsessed with conversion rate optimization that we don’t just look to our own data for insights — we also look at what others are doing.

In 2014, our Marketing Educator, Tim Paige, interviewed over 60 marketers from a variety of industries about what optimization hacks were working for their businesses right now. We created a podcast based around those interviews called ConversionCast.

In this post, I want to share with you the top 10 conversion optimization tips we learned from conducting these interviews with marketers from companies like HubSpot, AWeber, and more.

NOTE: If you’d like to dive deeper into any of these conversion rate optimization tactics, we’ve put together a file containing all of Tim Paige’s detailed notes from each of the interviews they came from. I highly recommend you click here to download the file now.

1. AWeber: Test Small Changes in High-Impact Areas

AWeber’s Senior Business Development Manager, Hunter Boyle, called this a two-minute case study — one simple, straightforward change that had a big impact on their entire company.

As you can see below, AWeber offers visitors a $1 trial offer on their home page:

Conversion Rate Optimization Tip #1

Since this is the focus of their home page, it naturally results in a large number of new customer acquisitions. This is a “high-impact area” of AWeber’s business. Read More

How Grant Baldwin Booked 70 Speaking Engagements in One Year

On this episode of ConversionCast, the official LeadPages™ podcast, full time speaker Grant Baldwin breaks down his strategy for filling your calendar with speaking engagements.

This episode will show you:

  • How to book speaking engagements without begging
  • How to successfully build relationships in the speaking industry
  • The #1 tactic Grant uses to make his speaking career scalable

Listen Below to Learn How Grant Baldwin Booked 70 Speaking Engagements in One Year

NOTE: Grant’s strategy for booking speaking engagements is available for download. Click here to get it.

Speaking Engagements