Why Home Page Sliders Are Ineffective (And What’s Replacing Them)

Imagine the Bat Signal flashing in the sky.

A shining beacon piercing through the night, calling upon a hero to save Gotham City.

Nope. Hold on. It just changed to Superman’s logo. And now it just flashed instructions on where to go and…wait…what’d it say? It scrolled too fast. Oop…now it’s back to Batman’s logo.

Well that’s confusing. Who do they want? And what did those instructions say? Are both heroes supposed to go? And where should they go?

That’s exactly what having a slider, also referred to as a carousel, on your main landing page feels like.

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The Secret Weapon That Took Buffer from Zero To Over One Million Users In Under Three Years

On this episode of ConversionCast, the official LeadPages podcast, Carolyn Kopprasch, Chief Happiness Office at Buffer, walks you through:

  • How Buffer uses customer service as a marketing tool
  • How to decrease the time it takes to respond to customer requests that will result in happier customers
  • 3 practices that Buffer uses to achieve phenomenal customer service results

Listen Below to Discover How Buffer Attracted Over 1 Million Users in Under 3 Years:

Click here to get the complete walkthrough of this strategy + the episode transcript.

buffer

[Huge Update] Introducing the All-New LeadPages Landing Page Builder

What do you think of the new LeadPages builder? Leave us a comment with your thoughts after you watch the video.

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Split Test: How Two Copy Changes Created a 150%+ Boost in Landing Page Conversions

How much impact can a new headline and subheadline really have on conversions?

In the case we’ll look at today — provided by LeadPages customer and professional business mentor Clint Salter — the answer is quite a lot.

Clint ran the test below to determine which combination of headline and subheadline would perform better on his free ebook download page.

After a few simple copy changes, the difference between the two pages was a remarkable 152% increase in conversions. Running the numbers, these changes improved Clint’s conversions with a near 100% statistical certainty.

Some more information about the test before we get into it: Most of the traffic to this page came from Facebook ads and Clint’s occasional email newsletter.

Let’s check out the two pages below, dig into the stats and read into Clint’s insights in the Q&A.

Base/Original - “Free Download Reveals” Headline + “How to Attract Clients in 10 Days” Subheadline: Clint uses the Social Proof Giveaway Page template to introduce his ebook with the base headline + subheadline copy.

Base/Original – “Free Download Reveals” Headline + “How to Attract Clients in 10 Days” Subheadline: Clint uses the Social Proof Giveaway Page template to introduce his ebook with the base headline + subheadline copy.

+152% Alternative - “Get Results Today!” Headline + “10 Proven Strategies to Bring You New Clients Today” Subheadline: With the same Social Proof Giveaway Page template Clint only alters the headline and subheadline.

+152% Alternative – “Get Results Today!” Headline + “10 Proven Strategies to Bring You New Clients Today” Subheadline: With the same Social Proof Giveaway Page template Clint only alters the headline and subheadline.

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The Rise of Product Hunt: 5 Growth Hacks from Silicon Valley’s New Favorite Website

Five days over Thanksgiving weekend.

That’s all it took to launch Product Hunt, the website that’s rapidly becoming the go-to water cooler and discovery tool for product enthusiasts, startup founders, and even venture capitalists.

The premise is simple: every day Product Hunt lists the best new products. Visitors can then upvote them and/or leave comments. The more votes a product has, the higher it rises in the list of products for that particular day.

So how has a site with such a simple premise, that was built in a matter of days, brought in such stellar results? Over the last few months, the site has attracted:

  • Over 31,000 email subscribers (with an open rate of 43% and click-through rate of 13%)*
  • 150,000 monthly unique visitors (and counting)*
  • Press coverage from TechCrunch (twice), Forbes, and Business Insider
  • A spot in startup investment program Y Combinator’s latest batch

*Numbers courtesy of Forbes

Along with being the right website at the right time, Product Hunt has taken five specific actions that impacted their growth in major ways.

In this post, I’m going to break each technique down for you and show how you can apply each one so you can grow your business faster.

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How Hubspot Turned Twitter Into A Conversion Machine (And Got 55% More Leads In The Process)

On this episode of the official LeadPages podcast, ConversionCast, Ellie Mirman, Inbound Marketing Funnel Manager at Hubspot, is going to show you:

  • How to take advantage of Twitter to massively increase leads
  • Why Twitter is a smart investment of your time
  • The #1 key to generate leads in digital marketing

Listen Below to Discover How HubSpot Increased Leads by 55% Through Twitter

Click here to get the complete walkthrough of this strategy + the episode transcript.

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