By Kat Von Rohr, Blog Editor for LeadPages
Every month, marketers generate over 30,000 landing pages here on the LeadPages platform.
Many of these landing pages come across our desks here at LeadPages.
1. Copygrad: The Copywriter’s Library
Not surprisingly, a seasoned copywriter — Will Hoekenga of Copygrad — created some of the best copy we have seen over the past month.
Here’s why this page made it into our top 10:
25 Snackable Copywriting Lessons from 5 of the Greatest Books on Writing: First, I have to give copy points for using the word “snackable” to describe “easy-to-digest” copywriting lessons. Second, any copywriter will tell you that adding a number to your headline can up your conversions. For this ebook title, this “copygrad” used not one — but two numbers — to describe exactly what you’ll get in this ebook.
Join Our Fellow Copywriters in Arms on the CopyGrad Email List: See what he did here? You’re not just joining an email list. You’re becoming part of a community with other like-minded copywriters. This is a great example of addressing your target audience head on in your copy so you attract the right people to your list.
Get My Free Copy: Writing your button copy in the first person like this is an easy, proven way to increase your conversions. If you haven’t tried it yet, I recommend split testing the words “my” instead of “your” in your button copy.
If you’re giving away any sort of ebook, video or other lead magnet, I’d recommend you take a closer look at the copy on this page right here.