[Split Test] Which Text Color Increased Conversions by a Whopping 121.52%?

Can a detail as simple as text color really affect a page’s conversions by nearly 122%? In this case, the answer is yes.

Here, we have a split test that John from OptFirst Web Marketing ran to determine if white text or tan text would perform better on their landing page for a luxury property in Miami. John and his team tested two different colors for their body copy:

  • Version A: White text
  • Version B: Tan text

Which text color do you think boosted OptFirst’s conversions by 121.52%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
White Text
Tan Text
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 121.52%
57% 43%

How People Voted

Click here to see our take on these results

If you chose Version A with the white copy, you are incorrect. Don’t worry, we were fooled too!

Version B, with a 94.85% probability of outperforming Version A, received a 121.52% increase in conversion. Since the text color was the only change made, these results indicate that it was at the root of the major conversion rate boost.

Although we can’t say with 100% certainty why this color change caused the increase, here are a few of my speculations:

  1. Using tan text against that gray background may have created a “warm, home-like feeling” that matched customer motivations.
  2. The tan text may have helped the headline and call-to-action button stand out more (since both remained white).
  3. Since the tan text blends in with the background more than the white text, readers may have skipped over it and gone straight for the call-to-action button.

Not all customers are the same, but testing text color may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

 

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights

Split testing has quickly become all the rage for online businesses these days, and for good reason: it’s one of the easiest ways to increase your conversion rate.

Neil Patel (co-founder of KISSMetrics and Crazy Egg) even went as far to call it “the only reliable way to improve your conversion rate” in an article for Forbes.com.

At its core, however, split testing is much more than that. It’s also one of the best ways to learn what motivates your customers.

In this post I’m going to show you four ways to run better split tests by testing with purpose. You’ll learn not only how to improve your conversion rates, but also how to gain priceless insights into your customers with every split test you run. Read More

[Template Marketplace] Author Spotlight Series #4: Pat Flynn

In 2014, Pat Flynn made no less than $71,000 in passive income per month.

That’s not a brag. If anything, we mention it because it illustrates the fact that Pat has found the secret to successfully making passive income. He blends marketing savvy, strong product ideation and impeccable execution to create things that can aid business owners of every level.

Part of that marketing savvy and execution shines through with the way Pat uses LeadPages™. Not only is he an avid user of LeadPages™, but now he’s creating and sharing successful templates in our Marketplace (the very same templates he uses on his own site to generate his passive income).

So this week, we sat down with Pat (click here to see a listing of all his templates) — creator of the Pat’s Food Truckr Page and the Smart Passive Income App Download — to talk about the importance of being unique, five specific places to use LeadPages™ templates in your business and why being the first user of your own template helps sales.

Enjoy this new edition of the Author Spotlight!

540x304-patt-flynn

Read More

[Download] Increase Webinar Signups with This Modern Webinar Registration Page

Over the past two years, LeadPages™ has personally built over 85 landing page templates using our in-house team of world-class marketers, designers, and developers.

But today marks a first.

Today is the first time we’re releasing a free landing page template that we didn’t actually build ourselves — the Modern Webinar template.

The Modern Webinar Template

If you’re a LeadPages™ customer, the Modern Webinar template is available for you to use inside LeadPages™ right now. If you’re not a LeadPages™ customer, just click the button below to download all the HTML files for this template.

Originally, this template was created by 8bitstudio (an independent web design agency) for the LeadPages™ Marketplace. However, we thought this was such an amazing template that we purchased the rights to it from 8bitstudio just so we could give it to you free of charge.

So, why are we so in love with this template? A few reasons… Read More

[Split Test] Which LeadBox™ Headline Boosted Conversions 57.02%?

Sometimes, achieving a boost in conversion rate can be as simple as changing a single word.

In this split test, Dan Camacho of InternetofMarketing.com tested two different headlines in his PSD Logo Template LeadBox™:

  • Version A: “Download To Get 14 Useful PSD Logo Templates To Help You Create Premium Logos for Any Business”
  • Version B: “Opt-In To Get 14 Useful PSD Logo Templates To Help You Create Premium Logos For Any Business”

Which headline do you think increased conversions by 57.02%?

Vote below to reveal the winner and our analysis!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
"Download"
"Opt-In"
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 57.02%
77% 23%

How People Voted

Click here to see our take on these results

If you chose Version A, you are correct! 

Version A, with a 100% probability of outperforming Version B, received a 57.02% increase in conversion. These numbers indicate to us that Version A inspired visitors to take action at a higher rate.

Here are a few of my speculations as to why “Download” (instead of “Opt-In”) may have caused this increase in conversion:

  1. “Download” may be interpreted as a customer-centric result, as the customer is the one receiving the download. On the other side, “Opt-In” may come off as a business-centric result, as it is the LeadBox’s primary goal.
  2. “Opt-In” may intimidate visitors and make them wary of what they’re opting into.

If you’re looking for a testing idea that’s quick and easy to implement, try experimenting with different headline copy on your landing pages and even LeadBoxes®!

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a few headlines that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[Free Download] 5 Animated Images for Increasing Conversions on Your Opt-In Forms

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