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Like many LeadPages users, Norbert split tested two different landing page templates for his webinar registration page here. Specifically, he tested the Web 3.0 Webinar Registration Page vs. the Webinar Page from James Schramko.
The first variation features the font and colors for the Web 3.0 Webinar Registration page and more graphics — including an extra photo for a mystery “Mr. Traffic” presenter.
The second variation includes the font and colors for the Webinar Page from James Schramko page and fewer graphics — including only one photo for himself, as the presenter.
In Norbert’s case, less turned out to be more for this split test. Let’s take a look.
Fewer Graphics Won in This Split Test
LeadPages. LeadBoxes. LeadLinks.
In the past year, we have thrown three powerful lead gen tools your way.
(And I do mean thrown. Our development team released these three major innovations all inside of 365 days. Not bad for a startup that sold its first membership in December 2012.)
Ever since, ecstatic marketers have reached out to tell us how one — or even all three — of these tools have dramatically increased their conversions across the board.
But for every glowing testimonial, we have also received dozens of questions about when to use these three “lead gems” in marketing.
So today, I’m setting the record straight for you.
Read on for a cheat sheet of when to use LeadPages, LeadBoxes and LeadLinks to generate more leads and squash your competition.
Sometimes your gut instinct doesn’t generate the best conversions.
Joe ran this split test for a very specific reason: After creating this webinar page, he showed the first version of this page to a friend to get a second opinion. His friend liked the page’s copy, picture and the layout, but told Joe the blue background had to go.
Joe immediately disagreed — blue is one of his favorite colors, you see — but ran the split test anyway to test the advice.
Turns out, it’s a good thing he split tested this. Let’s take a look.
Winner: Black Header
By Tom Q. Johnson, Split Test Analyst
If you’ve ever had to design a page within a client’s strict guidelines, this split test is for you.
In the results below, I’ll show you how John Westley — the Director of Marketing & Events for Tom Ferry of TomFerry.com — gave his conversions a boost by keeping the same client-approved copy and simply changing the page’s design.
After mocking up a pair of new color schemes, John’s split test showed an impressive conversion improvement of over 140% above the base.
Before we get into it, take a look at the pages below to see which option — dark blue, light blue or red — won the day.
The Winner: The Default LeadPages Template Read More
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