The Lyft Formula: 5 Steps to Getting Noticed in a Dominated Market

Whether you’re building a business, launching a new product, or starting a blog, you’ve likely faced one major crippling fear:

Why would anyone choose me over [Insert Awesome Competition Here]?

I thought the same thing when I started a copywriting blog last year — Why would anyone read me over an awesome, established site like Copyblogger?

It’s a crippling thought, and one that stops many would-be entrepreneurs in their tracks.

How do you break into a market when someone else is already dominating it with an outstanding product?

To answer that question, let’s take a look at one of the most current David vs. Goliath battles in business: Uber vs. Lyft — the only two players that come to mind when you bring up the ride-sharing industry to anyone.

To quote the New York Times, “A year ago, Lyft was seen as one of many Uber-wannabes. Now, thanks to wild expansion and a brilliant marketing campaign, Lyft is seen as a substitute service.”

How has Lyft gained traction in a market dominated by Uber?

How has Lyft gained traction in a market dominated by Uber?

The question is…how? How has Lyft entered a space dominated by a company that’s raised around $1.5 billion in investments, and scared that company to the point where they’re hiring contractors who attempt to convert Lyft drivers into Uber drivers during rides?

Sure, you can attribute it to “wild expansion and a brilliant marketing campaign,” but what were the specific actions that went into that campaign and expansion?

After closely studying Lyft and Uber’s marketing materials, and reading just about every article about the two services, I zeroed in on five specific things Lyft has done that have allowed them to gain traction against huge odds. Read More

[Marketplace Download] Real Estate Landing Page That Doubles as An Opt-in Page, Sales Page, or Webinar Page

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How to Get More Clients with Jason Swenk’s Agency Proposal Strategy

On this episode of ConversionCast, the official LeadPages podcast, Jason Swenk shares the agency proposal strategy he used to get more clients like AT&T, Legal Zoom, and Hitachi for his digital marketing agency.

This episode will show you:

  • The most important metric you should be tracking
  • How to deliver a stellar proposal in only 8 steps
  • What to do to ensure that your proposal will be a success from the beginning

Listen Below to Learn How to Get More Clients with Jason Swenk’s Agency Proposal Strategy

NOTE: Jason’s Agency Proposal Strategy Is Available for Download. Click Here to Get It.

Get More Clients with Jason Swenk's Agency Proposal Strategy

4 Easy Split Testing Ideas You Can Implement Today

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This Evergreen Marketing Funnel Generated $211,000 in 20 Weeks for David Siteman Garland

On this episode of ConversionCast, the official LeadPages podcast, David Siteman Garland (creator of The Rise To The Top) shares exactly how he built an evergreen marketing funnel that generated $211,000 in just 20 weeks.

This episode will show you:

  • How to create an evergreen marketing funnel that works for you all year round
  • Why you should stop sending people directly to your sales page
  • The #1 most critical tool you need to use in your marketing funnel sequence

Listen Below to Learn How David Siteman Garland Created a Marketing Funnel That Generated $211,000 in 20 Weeks

NOTE: David’s Marketing Funnel Strategy Is Available for Download. Click Here to Get It.

marketing funnel

[Download] Optimize Your Webinar Marketing with This Webinar Registration Page

Click here to check out LeadPages™

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Achieving a 30 to 40% webinar registration rate would satisfy the majority of marketers but if you could double that percentage that would be huge for the success of your business. Read More