[Split Test] Which Landing Page Image Increased Opt-Ins by 39.16%?

“We want to PUMP you up,” is a phrase made famous by the great Saturday Night Live characters, Hans and Franz. In a similar fashion, Jefferson Pezzella from Fitness Baron was looking to “pump up” his landing page’s opt-in rate by split testing the two images you’ll see below.

Which simple landing page image do you think boosted the opt-in rate by 39.16%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Muscular Body Builder
Mobile-Centric Design
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 39.16%
33% 67%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 99.56% probability of outperforming Version B, received a 39.16% increase in opt-in rate.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The image in Version A more closely depicted the type of physical results that Fitness Baron’s customers may be looking to achieve through their workout regimen.
  2. The workout routines displayed in the image of Version B may not match the motivations (and workouts) that the customer was looking to obtain through the product.

Not all customers are the same, but testing images may be something to consider when “pumping up” your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased opt-ins so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

 

[Download] 16 Free Stock Photos and Graphics for Building Gorgeous Landing Pages

Click here to check out LeadPages™

- or -

Click here to download the images & template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

LeadBoxes® Roundup: Our Top 10 Favorite LeadBoxes® from February 2015

As the LeadPages™ customer base continues to grow, we see more and more valuable ways our users are implementing LeadBoxes®.

This month, we want to showcase a few examples that illustrate not only sharp design, but also a few of the many different use cases for LeadBoxes® in your own business.

So take a look below, and have a notepad ready — I’m confident you’ll want to jot down some of these ideas so you can use them in your own marketing.

1. KangoMedia: Free Quote LeadBox™

LeadBoxes Roundup

A beautiful contact form LeadBox™ with multiple form fields created by KangoMedia.

What Stands Out: Although LeadBoxes® are great for building your email list, they’re also effective at generating customer inquiries. That’s exactly how Freddy and Ada Rodriguez are using this LeadBox™ on their home page. Prospects can describe their project and KangoMedia can quickly follow up with a quote.

Additionally, Freddy and Ada customized the LeadBox™ to perfectly match the KangoMedia brand. They also added in a photo of themselves to build trust and add a touch of warmth and personality to the process. Nicely done! Read More

[Marketplace Roundup] Top “Editor’s Choice” Templates of the Week (March 2-6)

New month. New templates.

Really, that statement could be changed to “New day. New Templates” because we’re seeing numerous templates submitted daily in the LeadPages Marketplace. But it felt fitting to call out this week’s new templates, because they do things that A) Take existing concepts in a new direction or B) Completely reshape the Marketplace as we know it.

That last sentence is no exaggeration, either. Some of these five “Editor’s Choice” templates made us collectively “Oh, look at that!” here at LeadPages HQ.

In fact, let’s go ahead and start off with the coolest, most innovative addition we’ve seen recently in the Marketplace…

1) Sweepstakes, Giveaways, Contests (Opt-In & Thank You 2-In-1 Page) by Irving Rivera ($9)

When you see this in the Marketplace, you might wonder what the “2-In-1” in Irving Rivera’s Sweepstakes, Giveaways, Contests (Opt-In & Thank You 2-In-1 Page) really means.

Here’s where things get crazy. This template is actually TWO templates in one. Irving has packaged two different templates — an Opt-In page and a Thank You page — all in the same template.

Read More

Announcing The LeadPages™ Freelance Jobs Board

By Clay Collins, Co-Founder and CEO of LeadPages

Believe it or not, I get my heart broken every day.

It’s because I visit job boards like Elance and I see things like this:

Screen Shot 2015-02-19 at 11.11.23 PM

And this:

Screen Shot 2015-02-19 at 11.10.56 AM

Which, more often than not, lead to this:

Leadpages Template Design   Website Design Job. Review Proposals on Elance

And that breaks my heart. These are ambitious, talented LeadPages customers who want to do big things with our product, and they’re looking for experts who can help them with these enhancements.

Yet, as you can see on this particular job listing, they received almost no bids, and the two people who DID submit bids aren’t even LeadPages customers.

So I decided to never have something like this happen to one of our customers again. We took matters into our own hands to do what we could to ensure you get real LeadPages experts to help you out with real LeadPages needs.

Which is why we’re proud to announce….

Introducing the LeadPages™ Freelance Jobs Board

540x304-jobs-board

Read More

[Split Test] Which Landing Page Headline Increased Email Opt-Ins by 12.58%?

Headlines are one of the most important aspects of a landing page or a LeadBox™. The headline is typically the difference between a customer leaving your page or reading on. Testing your headline is a great opportunity to not only increase your conversion rate, but also discover what best motivates your prospects.

That’s exactly why Jeremiah Desmarais from Agency Growth Academy ran the following split test. Jeremiah and his team tested two different strategies for their headlines:

  • Version A: “NEW video reveals…”
  • Version B: “FREE Insurance Marketing Training…”

Which landing page headline do you think increased email opt-ins by nearly 13%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
“NEW video reveals...”
“FREE Insurance Marketing Training...”
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 12.58%
48% 52%

How People Voted

Click here to see our take on these results

If you chose Version B, you are correct!

Version B, with a 100% probability of outperforming Version A, received a 12.58% increase in conversion rate. Since the headline was the only change made, these results indicate that it was at the root of the major conversion rate boost.

Although we can’t say with 100% certainty why the headline change caused the increase, here are a few of my speculations:

  1. Utilizing the word “Free” to incentivize the click led to a greater opt-in rate.
  2. The new headline specifies that the video is “Insurance Marketing Training,” providing more clarity for the product offering.
  3. The customers found more value in the word “Training” rather than “video,” as it communicates an overall goal or lesson to be gained at its conclusion.

Not all customers are the same, but testing your headlines may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have headlines that you would like to test on your own landing pages? If so, you can set up the exact same type of test in under a minute. You can also split test calls-to-action, text color, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.