Landing Page Roundup: Our Favorite Landing Pages & LeadBoxes of the Past Month

By Kat Von Rohr, Blog Editor for LeadPages

Every month, marketers generate over 30,000 landing pages here on the LeadPages platform.

Many of these landing pages come across our desks here at LeadPages.

Read on for a look at the most innovative landing pages and LeadBoxes we’ve seen lately…

1. Copygrad: The Copywriter’s Library

Check out the copy on this Ebook Landing Page from Pat Flynn from LeadPages customer, Will Hoekenga of Copygrad.

Check out the copy on this Ebook Landing Page from Pat Flynn from LeadPages customer, Will Hoekenga of Copygrad.

Not surprisingly, a seasoned copywriter — Will Hoekenga of Copygrad — created some of the best copy we have seen over the past month.

Here’s why this page made it into our top 10:

  • 25 Snackable Copywriting Lessons from 5 of the Greatest Books on Writing: First, I have to give copy points for using the word “snackable” to describe “easy-to-digest” copywriting lessons. Second, any copywriter will tell you that adding a number to your headline can up your conversions. For this ebook title, this “copygrad” used not one — but two numbers — to describe exactly what you’ll get in this ebook.

  • Join Our Fellow Copywriters in Arms on the CopyGrad Email List: See what he did here? You’re not just joining an email list. You’re becoming part of a community with other like-minded copywriters. This is a great example of addressing your target audience head on in your copy so you attract the right people to your list.

  • Get My Free Copy: Writing your button copy in the first person like this is an easy, proven way to increase your conversions. If you haven’t tried it yet, I recommend split testing the words “my” instead of “your” in your button copy.

If you’re giving away any sort of ebook, video or other lead magnet, I’d recommend you take a closer look at the copy on this page right here.

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[Download] Use This Landing Page Template To Separate Buyers From Non-Buyers

Click here to check out LeadPages™

- or -

Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

[Webinar Hacks] Use These GoToWebinar Tricks on All Your Webinars

Webinar Email Copy Referenced in This Video: 

Subject Line: (Insert Your Name) Presents: “(Insert Your Webinar Title)”

I’m looking forward to our upcoming webinar!

Watch your inbox for an email from GoToWebinar with all of
your webinar login details.

If you don’t receive it within a couple minutes, just fill
out the form on this page: (Insert GTW Registration Link)

Remember the start time is 2/18 at 8pm Eastern (5pm Pacific).

Here are some other time zones to help you:
5pm in Los Angeles
6pm in Denver
7pm in Chicago
8pm in New York

You will be emailed the link to join the webinar an hour
before we start.

See you soon!
-(Insert Your Name)

P.S. Your worksheet should be in your inbox around now . . .
and you’ll receive the mindmap the day after our webinar.

Facebook Granulation: Our Favorite ConversionCast Episode of the Week

By Tom Q. Johnson, Analyst for LeadPages

For this edition of the ConversionCast Roundup, I’m changing things up a bit and taking a long look at my favorite episode of the week.

This week’s favorite episode features Jason Hornung of the Jason Hornung Agency.

Jason is a former insurance man who left it all to start an advertising agency in 2009. On Friday, he joined ConversionCast to share a simple method for bringing his costs per lead on Facebook down dramatically.

And this guy is serious about dramatic improvements — we’re talking $6.02 per lead in January to under a dollar in March levels on a recent project he worked on.

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[Template Download] This Thank You Webinar Page Doubled Our Webinar Registration Rate

Click here to check out the Webinar Registration Thank You Page you should use AFTER someone registers for your webinar.

Click here to check out LeadPages™

- or -

Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

In a second, I’m going to show you one of the most innovative templates we’ve developed and tell you how we’ve used it to double the number of people that show up to LeadPages webinars. But before we do that, I want to talk about the importance of your post opt-in thank you page. Your post opt-in thank you page is the page that I see after opting in. We need to quickly look at the path that people take to get to your post opt-in and thank you page so we can see just how significant of an event it is when someone arrives here. What I’m about to explain is going to drive home just how rare and special of an event it really is when someone arrives here on your post opt-in thank you page.  Read More

This Week’s ConversionCast Roundup: Interviews with AlexDesigns, Staff.com, Long Tail Pro, Fuzed App, and Zapier

By Tom Q. Johnson, Analyst for LeadPages

This week’s ConversionCast ran the gamut of intelligent web design.

We spoke to clients who used data to kickstart an underperforming blog, assuage the fears of nervous customers, turn a temporary sales bump into a lasting improvement and much more.

Browse through all of our past episodes on iTunes or read the summaries below to hear these episodes for yourself.

Before I get into the details, just a reminder that the LeadPages team is still offering a free marketing critique to anyone who reviews ConversionCast on iTunes.

Simply sign into iTunes, share your feedback on ConversionCast under the “Customer Ratings” section and drop a URL of your site or page that you would like our team to review.

Then our team will critique your work like in the video below.

What you see above is the latest round of critiques. Our team appreciates your feedback and we’re more than happy to return the favor. Now onto the episodes from this past week:

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