On this episode of ConversionCast, the official LeadPages podcast, David Siteman Garland (creator of The Rise To The Top) shares exactly how he built an evergreen marketing funnel that generated $211,000 in just 20 weeks.
This episode will show you:
- How to create an evergreen marketing funnel that works for you all year round
- Why you should stop sending people directly to your sales page
- The #1 most critical tool you need to use in your marketing funnel sequence
Listen Below to Learn How David Siteman Garland Created a Marketing Funnel That Generated $211,000 in 20 Weeks
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Just a few days ago, I had a surreal experience — and it will change the way you think about landing pages.
I was walking to work, just like every other normal day. Except it was ridiculously hot out — as in the apple I was eating started to literally break down in my hands.
The sun was beating down, and you could see the waves of heat radiating off all the rich brick houses on the way to the office. I read online it’d be hot out, but nothing like this (yes, it CAN get that hot in Minnesota).
Here’s where the weird part comes in.
Suddenly, this bright Ferrari runs through a stop sign, swerves off the road and comes inches from clipping me on the sidewalk. The car skids through the pavement until it crashes into a fire hydrant and blows up in a big, movie-esque fireball.
Turns out, I had accidentally stumbled onto the set of a movie in the middle of a big stunt. Oops.
But quick! Think of a color. Seriously, use the first color that comes to mind, and don’t scroll down until you pick a color.
It was red, wasn’t it? And I bet you pictured the Ferrari as red too, didn’t you (that, or yellow)?
Most of you might be creeped out right now, because that is the exact color you’re thinking of. Yet I didn’t mention the word “red” in that entire story.
There are a lot of psychological triggers I included to make you think of the color red (I’ll elaborate later in the post). These types of psychology principles have tremendous use in marketing applications, but I’m going to do you one better than that.
I’m going to show you how to use psychology to make your landing pages scientifically irresistible.
A few weeks ago a headline caught my eye on Twitter:
“How to Launch a Blog and Get 17,800 Email Subscribers in 6 Weeks”
Getting 17,800 email subscribers is an achievement regardless of the circumstances. . . but getting that many within the first six weeks of launching a new blog? That’s a feat I had to learn more about.
This case study featured one of his readers, Marina De Giovanni, who had in fact launched a fashion blog called NotAModel.tv and built an email list of 17,800 in six weeks (she had the photos to prove it).
But here’s what immediately caught my eye when reading the original email she wrote to Ramsay to tell him about her case:
“At the moment I’m using a $300 giveaway + Facebook ads + LeadPages and getting a 53% conversion (this is pretty much all I’ve been doing to get subscribers).”
When I saw that all 17,800 of those subscribers had been collected on LeadPages™ landing pages, I knew I had to find out more.
I wanted to see the specific pages she used, how she set up her ad campaigns, and how she was turning her rapidly growing email list into a new revenue stream for her business.
That’s exactly what I’m about to show you. In this case study, you’ll see how to replicate the Facebook + LeadPages™ system that Marina used, so you can use the same proven strategies to grow your email list.
NOTE: Be sure to grab the Quick-Reference PDF of Marina’s Facebook Ads + LeadPages™ Email List-Building Strategy at the end of the post.
The 2 Main Ways to Grow Your Email List
Before we get into specifics, it’s important to understand how the tactics in this case study fit into your overall list-building strategy.
Although there are all kinds of list-building techniques and strategies, they generally fall under two categories:
Category #1 techniques don’t cost much money, but involve a large investment of your time.
For example, guest posting would fall under his category. It doesn’t really cost you money to guest post, but it does require a ton of time to pitch websites and write quality posts.
Category #2 techniques do require a monetary investment, but they take less of your time. Sending Facebook ad traffic to an opt-in page would fall under this category.
A complete marketing strategy usually utilizes techniques from both of these categories.
While the technique you’ll see in this case study falls under Category #2, Marina, the marketer behind today’s case study, also implements Category #1 strategies (like blog posts, resource guides, etc.) that aid her continued growth. Without further ado, let’s dive into Marina’s Facebook Ads + LeadPages™ strategy. Read More