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On this episode of ConversionCast, the official LeadPages podcast, Google and Facebook ads expert Valerie Shoopman explains how she used two tactics to generate over $61,000 on Facebook in just four days.
This episode will show you:
- The best way to test and market your offering to the right group of people
- How to apply your business strategy to create Facebook Ads (and get a high ROI)
- How to convert your audience through effective emotional connections
Listen Below to Discover How Valerie Shoopman Generated $61,000 on Facebook in Just Four Days
My goodness, do we have a treat for you this month.
Not only are we featuring a landing page that a world-renowned chef created using LeadPages, but we’re featuring some drop-dead beautiful designs and new templates that have been stretched to innovative and exciting places.
With that in mind, sit back and enjoy our ten favorite LeadPages landing pages for the past month — you just might get a few ideas to improve your own marketing efforts.
1. Andrew Zimmern Travel Guide: New Basic Squeeze Page
What Stands Out Here: Yes, that is THE Andrew Zimmern, he of Bizarre Foods fame, using our LeadPages New Basic Squeeze Page template.
But that’s not the only reason why we’re featuring it. No, it’s the dynamic contrast he creates between the background and the opt-in form that really stands out here. This high-quality image is captivating in itself, but it’s also the perfect foil to the blue opt-in section.
The box is positioned nicely in the dead space of the image, too, which ensures your focus won’t waver between unnecessary imagery. This positioning and use of imagery with a striking opt-in section will surely increase conversion odds. Read More
A simple change to a single line of text. . .
In essence, that’s all a headline split test really is — changing a handful of words on your landing page to see which version gives you a higher conversion rate.
But even though it may seem small, this is the kind of split test that has the potential to dramatically impact your landing page conversion rate.
That’s exactly what happened in the split test below from LeadPages user Doug Larson of BarBellShrugged.com, a fitness website for athletes, coaches, and gym owners.
Doug split tested two headlines on a landing page he created (using the eBook Landing Page (from Pat Flynn) LeadPages template) to give away a free weightlifting guide:
- Headline #1: “An athlete’s guide to perfect weightlifting”
- Headline #2: “The best exercises and drills to help you lock in perfect technique for the olympic lifts”
One headline is short and general. One is long and specific. Which headline do YOU think won in this split test?
Vote below to reveal the winning split test variation and our analysis! Read More
Every once in a while, a new email list-building strategy comes along that blows the existing “best practice” out of the water.
For years, marketers have been placing an offer to download a high-value lead magnet at the bottom of every blog post to get blog readers to sign up for their email list.
These offers usually look something like this:
This “lead magnet at the end of every blog post” strategy generally worked well. It brought many marketers higher site-wide conversion rates than only having a sidebar opt-in. It also outperformed opt-in forms that didn’t offer a free lead magnet.
But here’s the reason why this strategy is being totally reevaluated:
A high-value lead magnet is a good offer. . . but it’s not the best offer. Read More