[Free Download] 5 Animated Images for Increasing Conversions on Your Opt-In Forms

button (5)

- or -

[Split Test] Which Landing Page Headline Increased Conversions by 19.95%?

A couple of minutes. That’s often all it takes to change the headline on your landing page. Yet that one simple change can often have a major impact on your conversion rate, as you’ll see in this split test from LeadPages™ user Brian Moran.

Brian tested the following two headlines against one another in this split test:

  • Version A: Free Video Reveals…The 7 Step Funnel We Use to Generate 3,166 Leads Every Single Month!
  • Version B: Want to Learn? The Funnel We Brought You Here With. The Funnel That Brings $3.00 In Sales For Every $1.00 We Spend On Ads.

Which headline do you think increased the page’s conversion rate by 19.95%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Quantitated Number of Leads/Month
Quantitative Return on Investment
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 19.95%
61% 39%

How People Voted

Click here to see our take on these results

If you chose Version B, you are correct!

Version B, with a 100% probability of outperforming Version A, received a 19.95% increase in conversions. Since the headline was the only change that was made, these results indicate to us that it was at the root of the major conversion rate boost.

Although we can’t say with 100% certainty why Version B received the increase, here are a few of my speculations:

  1. The customers found more value in ROI-centric messaging.
  2. ROI-centric messaging based on Brian’s own process may have added credibility to the product.
  3. Version B includes this value in a separate paragraph, increasing its prominence on the page.

If you’re looking to improve your landing pages, try testing out a headline that focuses on a different benefit. In this case, we saw that Brian’s visitors were more motivated by ROI than the amount of leads generated.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a few headlines like this that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[Update] Now Presenting 200% Commissions in the LeadPages™ Marketplace

template-author-btn

Landing Page Roundup: Our Top 10 Favorite Landing Pages from December – January

If there’s one thing we learned from the thousands of landing pages we’ve seen over the past month, it’s this:

Marketers are starting off 2015 with a bang.

Need proof? Just take a look at this selection of our 10 favorite landing pages LeadPages™ users created over the past month.

From complete event pages, to a video background page, to a page promoting an award-winning short film, this landing page roundup features a little bit of everything.

1. Michael Port and Amy Mead: Call-to-Action Page

What Stands Out: This webinar registration page from New York Times best-selling author Michael Port and public speaking expert Amy Mead is the perfect combination of great design and compelling copy.

Visitors are immediately greeted with a high-quality photo of the two presenters, along with an eye-catching logo for their online event.

Further down the page, the “How Does It Work” section provides visitors with easy instructions on how to register and attend the online event. The photos that are paired with each of the steps convey an intimate, personal feeling that the copy matches with lines like, “Brew yourself some coffee and show up to join us on Tuesday.”

Built with the Call-to-Action Page template, this example offers a refreshing take on webinar registration pages. Get a closer look at it here. Read More

[Marketplace Roundup] Top “Editor’s Choice” Templates of the Week (January 19-23)

First-fold call-to-action.

It’s an important feature to have in a landing page. Not only does it give the visitor the opportunity to opt-in right away, but it conditions them to be on the lookout for similar-looking calls-to-action throughout the template. Building that expectation and upholding it with consistency increases the likelihood of conversions in your template.

All five of these new “Editor’s Choice” templates have first fold calls-to-action (not to mention some really gorgeous design, too). This week, we feature the last real estate homepage you’ll ever need, a very trendy webinar template and an eCommerce page created to work with PayPal.

Let’s dive right on in to this week’s “Editor’s Choice” Templates of the Week!

Read More

[Split Test] Which Opt-In Form Image Increased Conversions 284.89%?

What if simply changing one image in your LeadBox™ could increase your conversions by nearly 285%? That’s exactly what happened in the split test below from Paul Thomas.

In this battle of imagery, which version do you think increased the conversion rate?

Vote below to reveal the winning LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Quizopolis.com Branded Image
Email Stock Photo
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 284.89%
29% 71%

How People Voted

Click here to see our take on these results

If you chose Version A, you are correct!

Version A, with a 100% probability of outperforming Version B, received a 284.89% increase in conversion. Since the image was the only change that was made, these results indicate to us that it was at the root of the major conversion rate boost.

So why did Version A increase conversions so dramatically? Here are a few of my speculations:

  • The Quizopolis image provided more clarity for the customer, making the LeadBox™ easier to understand.
  • The branded image also provided continuity between the LeadBox™ and the original page.

Imagery can sometimes impact conversions in a major way. In this test, that was certainly the case.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page featuring a prominent image like this one? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.