LeadPages, LeadBoxes or LeadLinks: When Should You Use Each?

LeadPages. LeadBoxes. LeadLinks.

In the past year, we have thrown three powerful lead gen tools your way.

(And I do mean thrown. Our development team released these three major innovations all inside of 365 days. Not bad for a startup that sold its first membership in December 2012.)

Ever since, ecstatic marketers have reached out to tell us how one — or even all three — of these tools have dramatically increased their conversions across the board.

But for every glowing testimonial, we have also received dozens of questions about when to use these three “lead gems” in marketing.

So today, I’m setting the record straight for you.

Read on for a cheat sheet of when to use LeadPages, LeadBoxes and LeadLinks to generate more leads and squash your competition.

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Black or Blue: One Color Boosted Both Clarity & Conversions in this Split Test

Sometimes your gut instinct doesn’t generate the best conversions.

LeadPages user Joe Simonds of Advisor Internet Marketing found that out when he compared two designs of this webinar registration page below.

Joe ran this split test for a very specific reason: After creating this webinar page, he showed the first version of this page to a friend to get a second opinion. His friend liked the page’s copy, picture and the layout, but told Joe the blue background had to go.

Joe immediately disagreed — blue is one of his favorite colors, you see — but ran the split test anyway to test the advice.

Turns out, it’s a good thing he split tested this. Let’s take a look.

Blue page

+ Blue Header (Experimental Control): Joe used the Webinar 2.0 Page with the default LeadPages colors for his base variation. Right out of the box, this how you can expect the Webinar 2.0 template to look.

black

+ Black Header (The Alternative): As you can see, Joe used the exact same copy on this Webinar 2.0 Page but he turned the blue LeadPages header black.

Winner: Black Header

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How a Simple Color Change Increased Conference Call Registrations by 141%

By Tom Q. Johnson, Split Test Analyst

If you’ve ever had to design a page within a client’s strict guidelines, this split test is for you.

In the results below, I’ll show you how John Westley — the Director of Marketing & Events for Tom Ferry of TomFerry.com — gave his conversions a boost by keeping the same client-approved copy and simply changing the page’s design.

After mocking up a pair of new color schemes, John’s split test showed an impressive conversion improvement of over 140% above the base.

Before we get into it, take a look at the pages below to see which option — dark blue, light blue or red — won the day.

TomFerryO

Color Scheme Dark Blue (Experimental Control): John designed this dark blue page using the Web 3.0 Webinar Registration Page inside LeadPages.

Color Scheme Light Blue, which lightened the existing blue and used it more consistently.

+141% Color Scheme Light Blue: This winning variation featured the default LeadPages colors for this Web 3.0 Webinar Registration Page.

The red color scheme also performed extremely well, by increasing the conversion rate by 120% from a little less than 30% to a flat 60%.

+120% Color Scheme Red: Now we’re seeing red. For this variation of the Web 3.0 Webinar Registration Page, John gave the page a warmer red color.

The Winner: The Default LeadPages Template Read More

[Download] Will This “Perfect Squeeze Page” from Justin Brooke Win Our $3,000 Bet? Let’s Find Out

Click here to check out LeadPages™

- or -

Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Landing Page Roundup: Our Favorite Landing Pages & LeadBoxes of the Past Month

By Kat Von Rohr, Blog Editor for LeadPages

Every month, marketers generate over 30,000 landing pages here on the LeadPages platform.

Many of these landing pages come across our desks here at LeadPages.

Read on for a look at the most innovative landing pages and LeadBoxes we’ve seen lately…

1. Copygrad: The Copywriter’s Library

Check out the copy on this Ebook Landing Page from Pat Flynn from LeadPages customer, Will Hoekenga of Copygrad.

Check out the copy on this Ebook Landing Page from Pat Flynn from LeadPages customer, Will Hoekenga of Copygrad.

Not surprisingly, a seasoned copywriter — Will Hoekenga of Copygrad — created some of the best copy we have seen over the past month.

Here’s why this page made it into our top 10:

  • 25 Snackable Copywriting Lessons from 5 of the Greatest Books on Writing: First, I have to give copy points for using the word “snackable” to describe “easy-to-digest” copywriting lessons. Second, any copywriter will tell you that adding a number to your headline can up your conversions. For this ebook title, this “copygrad” used not one — but two numbers — to describe exactly what you’ll get in this ebook.

  • Join Our Fellow Copywriters in Arms on the CopyGrad Email List: See what he did here? You’re not just joining an email list. You’re becoming part of a community with other like-minded copywriters. This is a great example of addressing your target audience head on in your copy so you attract the right people to your list.

  • Get My Free Copy: Writing your button copy in the first person like this is an easy, proven way to increase your conversions. If you haven’t tried it yet, I recommend split testing the words “my” instead of “your” in your button copy.

If you’re giving away any sort of ebook, video or other lead magnet, I’d recommend you take a closer look at the copy on this page right here.

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[Download] Use This Landing Page Template To Separate Buyers From Non-Buyers

Click here to check out LeadPages™

- or -

Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.