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Note: This is a guest post by Josh Haynam, Co-Founder of Interact.
Unless you live under a rock, or just returned from space, you’ve heard about quizzes recently.
They are everywhere, inundating our newsfeeds and lives, turning productive people into machines that share quiz results with fervor.
However, quizzes aren’t just for wasting people’s time — you can actually turn them into powerful lead generation tools by placing an email capture form just in front of the results.
Since quiz takers have a strong desire to see their results, we’ve seen opt-in rates as high as 50% at Interact.
After looking at over 1,500 quizzes and dissecting the elements that cause such high opt-in rates, we discovered the following seven ways to maximize conversion rates with quizzes.
Imagine the Bat Signal flashing in the sky.
A shining beacon piercing through the night, calling upon a hero to save Gotham City.
Nope. Hold on. It just changed to Superman’s logo. And now it just flashed instructions on where to go and…wait…what’d it say? It scrolled too fast. Oop…now it’s back to Batman’s logo.
Well that’s confusing. Who do they want? And what did those instructions say? Are both heroes supposed to go? And where should they go?
That’s exactly what having a slider, also referred to as a carousel, on your main landing page feels like.
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Listen Below to Discover How Buffer Attracted Over 1 Million Users in Under 3 Years:
What do you think of the new LeadPages builder? Leave us a comment with your thoughts after you watch the video.
One of the most important pieces of LeadPages is the landing page builder that you use to create and customize landing page templates for your business inside of LeadPages. We refer to this as “The LeadPages Builder” or more simply just “the builder”. Because the way the original builder was written it made hard to add new feature updates to the most important mechanism of LeadPages the LeadPages builder. So we’re glad to announce that we’ve completely rebuilt the LeadPages builder to give our users the much requested features they’ve been asking for in our builder. Read More
How much impact can a new headline and subheadline really have on conversions?
Clint ran the test below to determine which combination of headline and subheadline would perform better on his free ebook download page.
After a few simple copy changes, the difference between the two pages was a remarkable 152% increase in conversions. Running the numbers, these changes improved Clint’s conversions with a near 100% statistical certainty.
Some more information about the test before we get into it: Most of the traffic to this page came from Facebook ads and Clint’s occasional email newsletter.
Let’s check out the two pages below, dig into the stats and read into Clint’s insights in the Q&A.