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A/B Test: Which Download Image Increased LeadBox Opt-Ins by Almost 13%?

A/B Test: Which Download Image Increased LeadBox Opt-Ins by Almost 13%?

If you’re offering something great, does it really matter what kind of image goes in your LeadBox™? We wondered about this ourselves, so we experimented with a LeadBox™ for one of our template downloads. In this A/B test, we decided to find out which download image would work best when we offered a copy of our “Perfect Squeeze Page” lead magnet.

Which version do you think increased this simple LeadBox’s opt-ins by 12.96%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote below to reveal the winning LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
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Winner: Version B created an overall increase of 12.96%
17% 83%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 12.96%.
Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:

  • The image in Version B is more closely related to the lead magnet, reinforcing the visitor’s motivation.
  • The image in Version B gave the visitor a preview of the “Perfect Squeeze Page,” clearly communicating to the visitor what they will receive in exchange for the opt-in.

Not all visitors are the same, but A/B testing imagery may be something to consider for your own LeadBoxes® and landing pages.

- or -

Click here to get the free split-test guide


What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Advanced users can run any split test inside LeadPages™ in just five clicks.
Thinking of A/B testing a landing page or LeadBox™ like this one? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, call-to-action buttons, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

Related Posts

LeadBoxes® Roundup: The Top 10 LeadBoxes We Saw in June 2015
The marketers who made these LeadBoxes® clearly appreciate excellent photography and graphics. And—equally important—they know how to choose imagery that isn’t just attention-grabbing for its own sake.

Split Test: Which Opt-In Form Image Increased Conversions 284.89%?
Imagery can sometimes impact conversions in a major way. In this test, that was certainly the case.

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