Split testing has quickly become all the rage for online businesses these days, and for good reason: it’s one of the easiest ways to increase your conversion rate.
At its core, however, split testing is much more than that. It’s also one of the best ways to learn what motivates your customers.
In this post I’m going to show you four ways to run better split tests by testing with purpose. You’ll learn not only how to improve your conversion rates, but also how to gain priceless insights into your customers with every split test you run. Read More