[Huge Announcement] The Very First LeadPages Marketplace Template Is Now Available (Spoiler: It’s An Affiliate Program Minisite)

Affiliate Portal Template

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Which Webinar Page Boosted Registrations by 38%?

The split test I’d like to show you today comes from LeadPages user Norbert Orlewicz of Market Your Mastery.

Like many LeadPages users, Norbert split tested two different landing page templates for his webinar registration page here. Specifically, he tested the Web 3.0 Webinar Registration Page vs. the Webinar Page from James Schramko.

The first variation features the font and colors for the Web 3.0 Webinar Registration page and more graphics — including an extra photo for a mystery “Mr. Traffic” presenter.

The second variation includes the font and colors for the Webinar Page from James Schramko page and fewer graphics — including only one photo for himself, as the presenter.

In Norbert’s case, less turned out to be more for this split test. Let’s take a look.

For this variation, Norbert used the Web 3.0 Webinar Registration template which features a webinar countdown and social buttons. He also included a second “Mr. Traffic” photo at top.

Variation 1: Norbert used the Web 3.0 Webinar Registration template which features a webinar countdown and social buttons. He also included a second “Mr. Traffic” photo at top.

Winning Variation: Here, the header and body of the message are essentially the same, but Norbert has opted to use the slimmer Webinar Page from James Schramko template. As you can see, the social sharing buttons, countdown timer and second photo are gone.

Winning Variation: Here, the header and body of the message are essentially the same, but Norbert has opted to use the slimmer Webinar Page from James Schramko template. As you can see, the social sharing buttons, countdown timer and second photo are gone.

Fewer Graphics Won in This Split Test

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LeadPages, LeadBoxes or LeadLinks: When Should You Use Each?

LeadPages. LeadBoxes. LeadLinks.

In the past year, we have thrown three powerful lead gen tools your way.

(And I do mean thrown. Our development team released these three major innovations all inside of 365 days. Not bad for a startup that sold its first membership in December 2012.)

Ever since, ecstatic marketers have reached out to tell us how one — or even all three — of these tools have dramatically increased their conversions across the board.

But for every glowing testimonial, we have also received dozens of questions about when to use these three “lead gems” in marketing.

So today, I’m setting the record straight for you.

Read on for a cheat sheet of when to use LeadPages, LeadBoxes and LeadLinks to generate more leads and squash your competition.

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Black or Blue: One Color Boosted Both Clarity & Conversions in this Split Test

Sometimes your gut instinct doesn’t generate the best conversions.

LeadPages user Joe Simonds of Advisor Internet Marketing found that out when he compared two designs of this webinar registration page below.

Joe ran this split test for a very specific reason: After creating this webinar page, he showed the first version of this page to a friend to get a second opinion. His friend liked the page’s copy, picture and the layout, but told Joe the blue background had to go.

Joe immediately disagreed — blue is one of his favorite colors, you see — but ran the split test anyway to test the advice.

Turns out, it’s a good thing he split tested this. Let’s take a look.

Blue page

+ Blue Header (Experimental Control): Joe used the Webinar 2.0 Page with the default LeadPages colors for his base variation. Right out of the box, this how you can expect the Webinar 2.0 template to look.

black

+ Black Header (The Alternative): As you can see, Joe used the exact same copy on this Webinar 2.0 Page but he turned the blue LeadPages header black.

Winner: Black Header

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How a Simple Color Change Increased Conference Call Registrations by 141%

By Tom Q. Johnson, Split Test Analyst

If you’ve ever had to design a page within a client’s strict guidelines, this split test is for you.

In the results below, I’ll show you how John Westley — the Director of Marketing & Events for Tom Ferry of TomFerry.com — gave his conversions a boost by keeping the same client-approved copy and simply changing the page’s design.

After mocking up a pair of new color schemes, John’s split test showed an impressive conversion improvement of over 140% above the base.

Before we get into it, take a look at the pages below to see which option — dark blue, light blue or red — won the day.

TomFerryO

Color Scheme Dark Blue (Experimental Control): John designed this dark blue page using the Web 3.0 Webinar Registration Page inside LeadPages.

Color Scheme Light Blue, which lightened the existing blue and used it more consistently.

+141% Color Scheme Light Blue: This winning variation featured the default LeadPages colors for this Web 3.0 Webinar Registration Page.

The red color scheme also performed extremely well, by increasing the conversion rate by 120% from a little less than 30% to a flat 60%.

+120% Color Scheme Red: Now we’re seeing red. For this variation of the Web 3.0 Webinar Registration Page, John gave the page a warmer red color.

The Winner: The Default LeadPages Template Read More

[Download] Will This “Perfect Squeeze Page” from Justin Brooke Win Our $3,000 Bet? Let’s Find Out

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.